When I say "onchain social", I mean "onchain" in the loosest sense. To me, onchain means sufficiently decentralized and therefore available across contexts. This will drive some of you mad, but you'll just have to get over it in the name of broader adoption. Just as people don't think about the "line" in "online", they won't think about the "chain" in "onchain". It will just mean "available across apps/websites" the same way that "online" means "available across devices".

To the chagrin of many in this space, technical correctness is not the highest good in the realm of memetics. That's why we use email, online, and onchain instead of e-mail, on-line, and on-chain. The latter are technically correct, but the former are better memes. The best meme wins because it is easier to spread and understand—not because it is more correct.

That's right, progress will be made at the level of memes. If you doubt that, say "NFT" around the average 20-something and watch their eyes hit the back of their skull faster than their last pickleback shot. Losing that term set us back years in adoption, and a lot of it was due to many of you using words like "provenance", "interoperable", and "smart contract" on a first date.

One day, you'll get to be the parent who says "you know chain stands for blockchain" just as our parents remind us that they couldn't check AOL and use the landline at the same time. Consider it your Purple Heart for being on the battlefield in these early days. Endure these small losses to win the larger war, I beg you.

So when I say "onchain social", I mean online social where my profile, social graph, interests, and media are available across apps. Where I don't need to restart my whole damn identity every time I try a new app. Where I show up to a new party, and all the same friends are there. Same people, different context, new experience.

I don't care if the data is on a blockchain, on Farcaster, or both. When I show up to your app, be a good host: know my name, point me towards my friends, and show me something you know I'll love.

And for the love of God, do not say a damn thing about NFTs.